This is my second time renting with Rugged Rentals and their customer service is impeccable. Plus, they will guarantee a 4WD or AWD vehicle which is very important to me as I drive on the snowy mountain roads. Most major rental agencies will not guarantee that your vehicle is 4WD/AWD, and Rugged STILL beats them on price, value and service. If renting a vehicle in Salt Lake City, be sure to check out Rugged Rentals first.