1484 N Main Street
Layton, UT 84041

Office Hours

Monday — Saturday…….. 10 am – 7 pm
Sunday………………………….. Closed
After Hours by Appointment


Contact Form

    Your Name (required)

    Your Email (required)


    Your Message

    Layton Location

    Rugged Rental was established in 1993 and is now celebrating nearly 30 years in business. Rugged operates an independent passenger vehicle rental company in Layton and Salt Lake CIty Utah specializing in Pickup Truck, SUV, and Van rentals with a unique emphasis on 4WD & AWD options and vehicles for towing. As of 2013 we opened a used car sales facility in Layton where we offer the public the opportunity to purchase from our rental inventory. Our sales division specializes in offering “always” below book pricing and we are equipped to offer full dealership services including title processing, DMV processing services, credit union financing, and extended warranties. We typically refresh our vehicle fleets once or twice a year so we can make room for new automobiles. Used cars are more sought after now than ever before. With high gas prices and your need to travel to work each day, it is important to have a vehicle you can afford and rely on.

    Customer Service 

    You can count on us for long-term, dependable customer service. Having a great experience during a purchase is one thing. At Rugged Rental, we go far beyond what is expected and continue to assist you into the future. Whether you need new tires at a great price or you are ready to purchase another vehicle, we are here for you. 

    Financial Advocate

    We are your financial advocate when it comes to getting you the absolute lowest interest rate possible. Take advantage of our AFCU program which is designed for you to “buy down” the interest rate. We have also partnered with GoldenWest to make financing easier than ever. 


    When you purchase from Rugged Rental in Layton, you are getting a clean vehicle that has been meticulously maintained, many of which still have the factory warranty in effect. 

    Sales Experience 

    Our no-pressure environment makes shopping for your next vehicle easy and enjoyable. We know about every vehicle on our lot, making it quick and efficient to narrow down your options and find you just what you are looking for. It is our goal to meet your needs and get you into the car or truck that is right for you. 


    Our business has succeeded largely due to our reputation and excellent customer experiences, just look at our reviews. We are a family-owned dealership that considers our customers as family too. What we offer sets us apart from any other dealership you will find. 

    We Make Renting Easy

    You can search our inventory right from your phone or computer by looking at our website. You can begin by searching our vehicles and deciding what would be best for your trip and the amount of people you will be driving. Then, you can click on ‘Book Now’ and enter your dates. This allows you to reserve your vehicle online. If you have any questions or need assistance, you can call our Layton location during regular business hours. Any vehicles your rent from here will need to be picked up and returned to this location. 

    Buying a Rental Vehicle 

    The rental vehicles we have for sale are in better shape than many other used autos you are going to find on the market. We maintain the engines on a consistent basis and they are inspected after each use. They are also kept extremely clean, which is why they have little wear and tear compared to privately owned vehicles. We also take them out of rotation about one to two years after they have been used because we have new models coming in. Again, our trucks, SUVs, and vans will be newer than many other used vehicles. We offer lower prices because our main business is renting, not selling. Depending on the age of the vehicle, we can go over any warranty coverage they may still have. We also offer extended warranties on our vehicles so your purchase is further protected. 

    As you already know, used vehicles are more in demand than ever before. We offer a viable option for buying a used vehicle that is much newer and something you can count on for years to come. Buying a used rental vehicle is a great investment if you are looking for a vehicle with more features and add-ons. You also do not have to worry about a seller being untruthful about what their car has actually been through, like accidents or engine issues. We have the complete history and maintenance of our vehicles. Due to the costs of renting, customers are much more likely to drive our vehicles with care because they are liable for any damages. Our business also depends on well-maintained, reliable working vehicles. 

    Why Buy From Rugged Rental

    1. You know where your vehicle is coming from. 
    2. Your vehicle will be extremely well-maintained and clean. 
    3. You will receive the complete record history for the vehicle. 
    4. We offer low pricing on our vehicles compared to other dealerships and sellers. 
    5. Although the SUV’s, vans and trucks we sell are meant to be driven, the number of miles on them can still be less than other used ones. 
    6. We offer extended warranties to protect your purchase. 

    Since you are buying directly from our inventory, you do not have to worry about paying added fees like you would if you hired a broker to help you find your vehicle. Purchasing one of our rental vehicles makes a great deal of sense if you want to own a reasonably new vehicle. We bring in new model vehicles, which means the cars and trucks we sell are only around one to two years old. You can check out our inventory online to see our prices and how they compare to other used cars you may have looked at. You can search our extensive vehicle sales by looking through our website. We make finding your vehicle easy by allowing you to narrow down your search by the make, model, price and mileage. We know searching for a car or truck can seem overwhelming, that is why we help you narrow your search so you can focus on what you want and what you can afford.