The Rental Advantage

Learn how renting
can save you time and money.
Why Rent?

Customer Care

Personalized service from your dedicated customer care representative.
See What Customers Say

Over 30 Years Experience

Locally owned and operated since 1993. Experience you can count on.
Learn Our Story

People You'll Know and Trust

We’re here to help you get the job done. Our goal is to make vehicle rental the easiest part of your job. We see ourselves as an extension of your crew, as members of your team. And we hope you will too!


Telephone: 385.202-6166


2740 W. California Ave. #2
Salt Lake City, UT 84104

Why Rent From Rugged?

Our job is to make your job easier.

Excellent Service

We're committed to not letting you down. It's kept us around for 30 years.

Competitive Price

We'll protect your hard earned dollars and keep you under budget.

Locally Owned

We built our business from the ground up, right here in Utah.

Regional Delivery

You need a vehicle? We can get it to you!

Customer Care Rep

We provide you with a single point of contact to make sure you're taken care of.

Upgraded Vehicles

4x4, tow package, built-in trailer brake, power everything, crew cabs, and more.