2740 W California Ave, Ste 2
Salt Lake City, UT 84104

Office Hours

Monday — Friday……………… 8 am – 6 pm
Saturday……………………………. 8am – 5 pm
Sunday………………………………….. Closed
After Hours by Appointment


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    Salt Lake City Location

    Rugged Rental was first established in 1993. We have been serving visitors and residents of Utah alike for almost 30 years. We operate an independent passenger vehicle rental company in Salt Lake City, Utah specializing in Pickup Truck, SUV, and Van rentals with a unique emphasis on 4WD & AWD options and vehicles for towing. You can count on competitive pricing with daily, weekly, and monthly rates. We also offer long-term rentals at commercial pricing to help your business. Renting from Rugged provides the flexibility to keep the rental vehicle from anywhere from days to years. You can bring back the business vehicles at any time.  

    For those arriving at the Salt Lake International airport, our complimentary shuttle service will be ready to take you to your hotel if you are staying in the downtown area. We also offer rides for our customers to and from the airport.

    Before you leave on your trip, one of the most important things you need to think about is how you will get around. We offer a variety of SUVs, vans and trucks for you to choose from. Our rental vans are one of the modes of transport that are among the most convenient for group travel. In order to help you determine whether or not renting a passenger van for your trip is the best option for you and your group, let’s take a look at the benefits that come with doing so. Renting a passenger van can end up saving you a lot of money, which is yet another perk of reserving one. It might seem like driving in your own vehicle or reserving a compact rental car is the more cost-effective option, but this is not always the case, particularly when traveling in a group. Entrance fees, gas, and parking fees can rapidly add up to significant expenses when you have to take multiple vehicles. 

    Rugged Rental is unlike the majority of rental businesses. In contrast to our competitors, who ban towing and driving on unpaved roads, we permit our clients to put our vehicles to good use. Rugged has numerous Trucks and SUVs that are ideal for towing a boat or RV to one of the many picturesque spots found in Utah.  

    You can use our services for insurance replacements while you wait for your vehicle to be repaired. Rugged Rental makes it possible to go on with your day, no matter where you are coming from or what has happened with your personal vehicle. Simply put, insurance replacement coverage enables you to use a rented car at no cost to you, through your insurance provider. This is how it goes: You have the option to select “insurance replacement coverage” when you enroll with an insurance provider to insure your vehicle. If you have this kind of coverage, you won’t have to worry about finding a substitute mode of transportation while your car is being fixed if you have been in a car accident. Insurance replacement coverage makes a stressful period much more tolerable while you enjoy one of our dependable car rentals, regardless of whether you are in a car accident or if your car is stolen. At Rugged Rental, we think that just because your car is temporarily out of commission, you shouldn’t have to put your life on hold. 

    Rugged Rental has your business fleet needs covered. Renting SUVs, trucks, or vans for your business reduces your need for maintenance costs, insurance costs, and storage costs. Depending on what you need, our contracts can cover maintenance fully or partially. This includes routine services and any roadside breakdowns. You will not have to pay out of pocket or hire a personal maintenance worker to put on your payroll. We also offer ways to store your vehicles if needed. When it is time for us to replace our inventory with newer vehicles, we give you the option to upgrade your fleet and continue benefiting from our rental services. Technology in cars and trucks is constantly changing and improving, we offer you a way to take advantage of these upgrades to better serve your business. To learn more about our fleet vehicle options and how this service can benefit you, give us a call today.

    When traveling to Salt Lake City, Utah, you can trust the experts at Rugged Rental to get you where you need to go in comfort and style. You can make your reservation online and look through the vehicles we currently have available. You can also call us directly with any questions.