Customer Happiness is our Primary Focus!

Rental Fleet Inventory Sales including Trucks, SUVs & Vans

Excellent Customer Service

We don’t just offer excellent customer service at the time of purchase, but will continue to assist you well in the future. You can count on us!

Financial Advocate

At Rugged we strive to get our customers the absolute lowest interest rate possible. We work directly with your credit union in order to accomplish this on your behalf!

High Quality Products

We sell our own rental inventory most of which we purchased directly from the manufacturer. These are extremely clean vehicles that have been well maintained and often still have some factory warranty remaining.

Easy Purchase Experience

No pressure, quick & efficient process, always making sure we are meeting the customer’s needs. You won’t find a simpler or more stress free buying experience anywhere!

Integrity First

At Rugged, we pride ourselves in always doing the right thing for our customers, our employees and for the local community. No gimmicks. No games. No confusion.


Just look at our reviews! We are a family owned company for over 30 years and we treat our customers as family. Come experience the difference!

Licensed & Bonded Utah Dealer  ◆   Credit Union Financing Available OAC   ◆   Complete DMV Processing Services   ◆   We Take Trades


Telephone: (801) 544-3399


1484 N Main, Layton UT 84041