Rugged is an independent passenger vehicle rental business in Salt Lake City, Utah We specialize in the rental of Pickup Trucks, SUVs, and Vans, with an emphasis on 4WD & AWD options and vehicles for towing.
Rugged Rental is unlike the majority of rental businesses. In contrast to our competitors, who ban towing and driving on unpaved roads, we permit our clients to put our vehicles to good use. Rugged has numerous Trucks and SUVs that are ideal for towing a trailer, boat or RV to one of the many picturesque spots found in Utah.
The daily, weekly, and monthly rates offered by Rugged are competitive. We provide commercial pricing for rentals of one month or longer to businesses in the West and Midwest that have long-term fleet needs. We provide a complimentary shuttle service between the airport and downtown area hotels for our customers. We also provide local rentals for insurance replacement and individual requirements.